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Director of Digital Strategy
Overview
The Director of Digital Strategy is a high-impact role working cross-functionally withmarketing and operations teams to develop digital strategies to achieve their digital marketing goals. This role will be report to the VP of Digital Strategy and will be responsible for several aspects of digital strategy from setup and onboarding to reporting. They will analyze campaign performance and marketing investment, identify actionable business insights and business risks as well as provide strategic recommendations to maximize profit contribution for owner initiatives.
Responsibilities- Support core initiatives to drive daily performance by assisting with implementation of digital strategies. This includes and is not limited to providing necessary access, tracking and ensuring all strategies are set up to Willow Bridge standards.
- Support Regional Marketing teams by setting up Google Analytics, Google Tag Manager and Google Search Console to Willow Bridge standards.
- Support VP of Digital Strategy with data collection, data entry and cleaning, and analysis to identify key insights and communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
- Execute on SEO initiatives, including site audits, schema implementation and local listing development and optimization.
- Interface with various departments to review, update, and provide quality assurance oversight for digital marketing strategy and digital vendors.
- In collaboration with VP of Digital Strategy, provide data support to marketing and leadership in order to ensure collaborative efforts are data driven and continuously improving, including developing platforms and processes to increase the accessibility and usability of data throughout the region.
- Stay up to date with digital marketing trends and identify new strategies to keep us ahead, including new and alternate digital advertising and marketing vendors.
- Provide guidance, vision and advocacy for new media, technologies and their role in the marketing mix and user experience.
- Mentor and provide training, support and resources to marketing professionals on best practices for creating, managing, monitoring, and developing content digital channels.
- Partner with internal and external analytical stakeholders on design, creation, and implementation of self-serve reports.
- Strong knowledge of paid search, social, display, email and other digital advertising strategies.
- Working knowledge of SEO best practices and implementation.
- Mastery in Google Analytics (GA4 knowledge a plus).
- Experience with Google Tag Manager and Google Search Console platforms.
- Experience with in-depth analytics and problem solving with the ability to think strategically and be execution oriented.
- An entrepreneurial spirit with the desire to work hands-on in a performance based, fast-paced environment.
- Ability to work effectively with multiple teams/departments, manage multiple priorities and deadlines and have the ability to work independently or as part of a team.
Benefits
Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.