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Sr. Director, National Property Marketing
Job Description
PROPERTY NAME: Regional Office – Dallas, TX
Job Requirements
* 5+ years of supervisor experience required.
* 3+ years of experience leading a marketing team preferred.
* Multifamily experience required.
* Bachelor’s degree (B.A., B.S.) required in marketing or related field; advanced degree preferred.
* Senior leadership experience in marketing with a thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance.
* Effective written and oral communication skills.
* Positive, energetic, enthusiastic, patient, and ambitious attitude is essential.
* Ability to multi-task and meet deadlines while working in a fast-paced environment.
* Intermediate computer skills in Microsoft Office Programs, including, Word, Excel, Outlook and PowerPoint.
* Strong organizational and administrative skills.
* Ability to coach, mentor, and model desired behavior for all Company employees., * Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics (SEO/SEM), product demonstration, sales techniques, and sales control systems.
* Customer Service (internal & external customers)- Knowledge of principles and processes for providing customer services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
* Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
* Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
* Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
* Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
* Persuasion – Persuading others to change their minds or behavior.
* Social Perceptiveness – Being aware of others’ reactions and understanding why they react as they do.
* Speaking – Talking to others to convey information effectively.
* Judgment and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
* Monitoring – Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
* Active Learning – Understanding the implications of new information for both current and future problem-solving and decision-making.
* Coordination – Adjusting actions in relation to others’ actions.
* Operations Analysis – Analyzing needs and product requirements to create a design.
* Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
* Oral Expression – The ability to communicate information and ideas in speaking so others will understand.
* Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.
* Written Comprehension – The ability to read and understand information and ideas presented in writing.
* Fluency of Ideas – The ability to come up with several ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
* Written Expression – The ability to communicate information and ideas in writing so others will understand.
* Coaching – The ability to coach others in various areas to grow their knowledge.
* Inductive Reasoning – The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
* Originality – The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
* Problem Sensitivity – The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
PHYSICAL REQUIREMENTS:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job is considered light in physical demand. Verbal and auditory ability required to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.
PROPERTY NAME: Regional Office – Dallas, TX
SUMMARY:
Leads the strategic development, assessment, and management of the property marketing department within multifamily asset services operations. Partner with senior leadership to ensure marketing focus, goals, and objectives align with the greater organization. Act as company and department evangelist, promoting both internally to operators and externally to clients, as well as to the industry.
Job Requirements
ESSENTIAL FUNCTIONS:
- Lead property marketing and property marketing services ensuring all team members deliver consistent, aligned support to all properties.
- Partner with senior leadership to align marketing focus, goals, and objectives. Also, educate leadership on industry marketing best practices, trends, and emerging technology.
- Act as company-wide and industry-wide thought leader by sharing information and insights specific to the advancement of marketing technology and trends in the multi-family industry.
- Provide direction and support to the Regional Marketing Teams while developing best-in-class marketing strategies to deploy, as necessary.
- Regularly monitor portfolio marketing effectiveness and success. Hold quarterly business reviews with vendor partners to evaluate performance and identify any changes needed. Make recommendations to change marketing mix to optimize performance.
- Work closely with Regional Marketing Directors in developing department focus, goals, and strategies.
- Continually research industry marketing best practices and emerging technology and trends. Meet with vendor partners as necessary to stay abreast of any products updates or changes.
- Proactively communicate with clients, informing them of new technology and trends entering the industry. Attend key industry conferences and participate in select sessions to promote Cushman and Wakefield.
- Support Regional Marketing Teams in the education of team member’s use of new innovations and marketing partnerships.
- Strategically lead portfolio wide property marketing initiatives to ensure scaling, adoption, and success.
- Support the Regional Marketing Teams in maintaining marketing standard operating policies and procedures.
- Work with Regional Marketing Teams in ensuring that Cushman and Wakefields’s brand standards are maintained.
- Responsible for the overall online reputation of the property marketing portfolio. Oversee efforts and implement initiatives to improve scores across all properties and lift the company J Turner ORA score.
- Knowledge of the Yardi product suite is a plus.
- Other functions as assigned.
QUALIFICATIONS:
To perform this role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
- 7+ years of marketing experience required; multifamily industry experience preferred.
- 5+ years of supervisor experience required.
- 3+ years of experience leading a marketing team preferred.
- Multifamily experience required.
- Bachelor’s degree (B.A., B.S.) required in marketing or related field; advanced degree preferred.
- Senior leadership experience in marketing with a thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance.
- Effective written and oral communication skills.
- Positive, energetic, enthusiastic, patient, and ambitious attitude is essential.
- Ability to multi-task and meet deadlines while working in a fast-paced environment.
- Intermediate computer skills in Microsoft Office Programs, including, Word, Excel, Outlook and PowerPoint.
- Strong organizational and administrative skills.
- Ability to coach, mentor, and model desired behavior for all Company employees.
LICENSE & CERTIFICATIONS:
N/A
JOB KNOWLEDGE & SKILLS:
- Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics (SEO/SEM), product demonstration, sales techniques, and sales control systems.
- Customer Service (internal & external customers)- Knowledge of principles and processes for providing customer services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Persuasion – Persuading others to change their minds or behavior.
- Social Perceptiveness – Being aware of others’ reactions and understanding why they react as they do.
- Speaking – Talking to others to convey information effectively.
- Judgment and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring – Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Active Learning – Understanding the implications of new information for both current and future problem-solving and decision-making.
- Coordination – Adjusting actions in relation to others’ actions.
- Operations Analysis – Analyzing needs and product requirements to create a design.
- Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression – The ability to communicate information and ideas in speaking so others will understand.
- Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.
- Written Comprehension – The ability to read and understand information and ideas presented in writing.
- Fluency of Ideas – The ability to come up with several ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Written Expression – The ability to communicate information and ideas in writing so others will understand.
- Coaching – The ability to coach others in various areas to grow their knowledge.
- Inductive Reasoning – The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Originality – The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Problem Sensitivity – The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
PHYSICAL REQUIREMENTS:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job is considered light in physical demand. Verbal and auditory ability required to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.
TRAVEL REQUIREMENTS:
25% – 50% travel is required within the continental United States.
To perform this role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions., * 7+ years of marketing experience required; multifamily industry experience preferred.* 5+ years of supervisor experience required.
* 3+ years of experience leading a marketing team preferred.
* Multifamily experience required.
* Bachelor’s degree (B.A., B.S.) required in marketing or related field; advanced degree preferred.
* Senior leadership experience in marketing with a thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance.
* Effective written and oral communication skills.
* Positive, energetic, enthusiastic, patient, and ambitious attitude is essential.
* Ability to multi-task and meet deadlines while working in a fast-paced environment.
* Intermediate computer skills in Microsoft Office Programs, including, Word, Excel, Outlook and PowerPoint.
* Strong organizational and administrative skills.
* Ability to coach, mentor, and model desired behavior for all Company employees., * Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics (SEO/SEM), product demonstration, sales techniques, and sales control systems.
* Customer Service (internal & external customers)- Knowledge of principles and processes for providing customer services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
* Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
* Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
* Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
* Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
* Persuasion – Persuading others to change their minds or behavior.
* Social Perceptiveness – Being aware of others’ reactions and understanding why they react as they do.
* Speaking – Talking to others to convey information effectively.
* Judgment and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
* Monitoring – Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
* Active Learning – Understanding the implications of new information for both current and future problem-solving and decision-making.
* Coordination – Adjusting actions in relation to others’ actions.
* Operations Analysis – Analyzing needs and product requirements to create a design.
* Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
* Oral Expression – The ability to communicate information and ideas in speaking so others will understand.
* Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.
* Written Comprehension – The ability to read and understand information and ideas presented in writing.
* Fluency of Ideas – The ability to come up with several ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
* Written Expression – The ability to communicate information and ideas in writing so others will understand.
* Coaching – The ability to coach others in various areas to grow their knowledge.
* Inductive Reasoning – The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
* Originality – The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
* Problem Sensitivity – The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
PHYSICAL REQUIREMENTS:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job is considered light in physical demand. Verbal and auditory ability required to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.