Digital Marketing Support Specialist

Overview

Join a team with over 50 years of success in the real estate industry! Lincoln Property Company is currently hiring for a National Marketing Technology Specialist. The National Marketing Technology Specialist provides support and leadership to the regional and apartment community teams, ensuring that Lincoln marketing initiatives are successful and technologies are performing optimally.

In addition to supporting these teams, the National Marketing Technology Specialist will serve as a crucial link between marketing and IT. The role requires the ability to liaison within the marketing function and then translate that marketing vision to a technology implementation to deliver on marketing goals. Does this sound like you? Join us!

Founded in 1965, Lincoln Property Company is one of the largest and most diversified property management companies in the United States. Lincoln maintains a presence in more than 200 cities in the U. S. and 10 countries throughout Europe. Our mission is to be a company for people, a company about people.

Responsibilities

* Utilize help desk ticket system, document, track, assign, re-assign, and/or escalate issues to ensure timely resolutions for our regional and community team members
* Manage, administer, and maintain website domains for Lincoln’s portfolio of assets, including purchases, transfers, renewals, etc.
* Assist regional marketing with community website updates including the installation of code, updating integrations, design formatting, etc.
* Implement, support, and maintain transitions from Google Universal Analytics to GA4
* Set-up and management of additional Google products (Tag Manager, Search Console, Data Studio, etc.) and reporting for our portfolio of communities
* Diagnose and resolve unique, nonrecurring problems associated with application software and operating systems; determine the source of problems and classify their level, priority and nature
* Support regional marketing team member employee onboarding processes with marketing-based training and continuing education
* Assist with the set-up and onboarding of marketing systems and platforms for new communities to the Lincoln portfolio as well as communities transitioning out of the portfolio
* Compose and publish knowledge based articles related to common issues observed by the Marketing Help Desk for regional and community team members
* Remain familiar with current and emerging technology resources

* Assist regional marketing teams with community website updates including the installation of code, updating integrations, design formatting, etc.* Set-up email marketing campaigns for Lincoln communities across various platforms* Work alongside agency partners to maintain and enhance the performance of our corporate website (LincolnApts.com) and community websites * Implement, support, and maintain transitions from Universal Analytics to GA4
* Set-up and manage additional Google products (Tag Manager, Search Console, Data Studio, etc.) and reporting for our portfolio of communities* Manage, administer, and maintain website domains for Lincoln’s portfolio of assets, including purchases, transfers, renewals, etc.* Effectively manage the communication of website domains between regional marketing teams, agency partners, and property owners* Diagnose and resolve unique, nonrecurring problems associated with application software and operating systems; determine the source of problems and look for trends
* Assist with the set-up and onboarding of marketing systems and platforms for new communities to the Lincoln portfolio as well as communities transitioning out of the portfolio* Update and maintain Google Groups User Management for Lincoln’s marketing department to ensure correct access and communication at all times
* Remain familiar with current and emerging technology resources
Qualifications

* Bachelor’s Degree in Marketing, Computer Science, Business Administration, or related field
* Solid knowledge of SEO, keyword research, Google Tag Manager, Google Search Console, Google Data Studio, and Google UA
* Strong skills using Microsoft Office, Google Workspace, and Adobe Suite
* Proven work experience with portfolio in social media, graphic design, and content management
* Excellent communication skills
* Multi-tasking and time-management skills, with the ability to prioritize tasks
* Must have the ability to travel for industry and company events to different locations without the US
* Position is Monday through Friday, with occasional evening or weekend hours if necessary to complete pending assignments, company events, and conferences

Benefits

Lincoln Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.