Social Media Manager

Are you a digital storyteller who understands the importance of brand consistency? Do you get excited about crafting and executing compelling, insightful content in unique and creative ways? An energetic wanderlust who loves to engage and interact both in person and in the digital world? In the world of multifamily real estate, Lincoln Property Company is a lifestyle brand and is a leader in our industry. We’ve been breaking barriers of traditional apartment marketing by connecting and driving conversations that are relatable. Our business is apartments. But our passion is people.

As our National Social Media Manager, you will work closely with the National Creative Director and team on all facets of social media marketing – from ideation to execution, optimization to measurement.

* Oversee day-to-day management of campaigns and ensure brand consistency
* Facilitate scaling brand and company awareness through various social media channels
* Work with brand to create and implement social media strategies monthly
* Work in conjunction with the company’s external marketing agency to optimize content, reach and engagement on all platforms for national campaigns
* Coordinate and post original, engaging and branded content across social media channels and all media formats for Lincoln Property Company and Lincoln Charities brands
* Continually optimize company pages within each social media network / platform to increase the visibility of company’s social content
* Enhance the company’s employer value proposition on social media platforms to attract prospective talent and increase engagement across the organization.
* Ensure brand consistency in copy through tone, voice and terminology
* Supervise all aspects of social media interaction between residents, guests, clients, and the company, and ensure a positive customer service experience
* Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Twitter, Facebook, Pinterest, YouTube and LinkedIn
* Ensure progress on all platforms by using analytical tools such as Google Analytics and others
* Oversee the creation and implementation of a monthly editorial calendar which includes objectives and initiatives
* Collaborate with other teams (Talent Acquisition, Learning & Talent Development, and Audit) to ensure brand consistency
* Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, programs, etc.
* Mentors marketing team members while overseeing regional social media page content and engagement to ensure Lincoln’s brand integrity
* Oversee the social media marketing management platform and global reporting for property social media pages
* Monitor property social media pages through the management platform for copyright and policy violations
* Create and distribute national branded social media content for properties, including content for holidays, campaigns and / or contests
* Troubleshoot and prioritize social media attention for communities with low occupancies, high-profile assets or top tier clientsSuggest and implement new features to develop brand awareness, like promotions and contests
* Stay up-to-date with current technologies and trends in social media, design tools and applications
* Produce metrics to measure success of social media campaigns with monthly reporting package

* 2-3 years of social media management experience
* Bachelor’s Degree, preferably in Graphic Design, Communications / English, Public Relations, Marketing, Digital Audiences, Media Management or Journalism
* Proven work experience with portfolio in social media, graphic design, and content management
* Knowledge of principles of design, including layout, typography, color, balance, composition and current design trends
* Strong skills using Microsoft Office, Adobe Suites and Canva
* Solid knowledge of SEO, keyword research and Google Analytics
* Basic understanding of photography / video is preferred
* Excellent copywriting skills
* Ability to deliver creative content quickly (text, images and video)
* Excellent communication skills
* Multi-tasking and time-management skills, with the ability to prioritize tasks
* Must have the ability to travel at least twice each month to different locations throughout the US
* Position is Monday through Friday, with occasional evening or weekend hours for events, annual meetings, awards ceremonies, etc.

Benefits

Lincoln Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.